Wireless.
With the dissemination wireless USA, over 44% and more than 130 million wireless subscribers, the new emphasis is on wireless prepaid plans. That is the finding in a new report by the Yankee Group, entitled “Can U.S. Wireless Carriers benefit prepayment?
The Boston-based technology research and consulting companies, said wireless prepaid services help airlines alternative to the use and subscriber base of mobile phones an attractive option for a larger percentage of the population , Including the youth market, ethnic minorities, and the credit - - defied. At the end of 2001, approximately 12% of wireless subscribers were prepaid subscribers. Until the end of 2006, the Yankee Group believes that this figure will increase by over 30%.
For the highly competitive wireless industry, growth plans prepayment is a double case. On the one hand, they eliminate the costs of collection and recovery of losses, reduce acquisition costs and income upstream. On the other side of the problem of chronic Churn is worse than subscription plans.
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