Plastic exceed paper
Visa USA break from the traditional credit card-Arena to a multitude of new development opportunities for the use of plastics. Some Sitemap:
– Fast-Food customers at McDonald’s, Wendy’s or Burger King is a payment by Visa card. Improved technology accelerates the “swipe”.
– The child beneficiary of support from Washington state, Colorado, Iowa, Minnesota and Maryland have the option to pay with Visa Debit.
– The staff at more than 1000 companies, including Denny’s, Federal Express, Coca-Cola and U-Haul, their salaries are automatically deposited in the payroll list of cards which use them for shopping and ATM transactions as well as regular Visa debit cards.
Targeting Visa is “important traditional market,” said Carl Pascarella, 62, Visa USA, Chief Executive Officer, in an interview on the 21 Floor of the credit card Giant’s Downtown Centre of San Francisco. “We were limited, if we just have a credit card businesses.”
It is part of Visa’s ultimate goal: the company without cash in plastic fully completed green collar and banking controls.
“The path to greater value for consumers on payments, as a company that focuses on a wide range of consumer needs, not only credit,” said Pascarella.
The payment of visas could be enormous for the USA and its member banks. Visa USA, 429 million credit, debit and prepaid cards in the trafficking of last year 11 per cent of 2002. Trans hit $ 1.1 trillion in 2003 to 11.6 per cent over the previous year.
Visa has 50.4 percent of the U.S. market for purchases debit and credit cards Master Card, 29.0 percent and American Express has 15.6 per cent, according to David Robertson, publisher of the Nilson Report, the consumer covers payment systems. As a joint venture in possession of more than 14000 the USA banks, credit cooperatives and other financial institutions, Visa USA did not break out its sales and profit figures. It costs money to its member countries banks based on their volume of transactions and dollar amounts. The banks represent money for cards annual fund fees and royalties paid monthly by consumers and royalties paid by distributors exchange “of banks.
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