FTC tears Down On Net advertising fraud
End of the first U.S. Federal Trade Commission (FTC) case focuses on Internet car-rental ads, car dealers in Colorado, New York and Pennsylvania have fees, misleading advertising, she lease on the Internet .
The FTC took the traders and their order givers violations of law at the federal level is not the disclosure of the actual cost of rented vehicles. According to the FTC, traders are not all costs - as money to maturity of the lease signing - or bury the information contained in the “discretion or small characters illegible.”
The FTC is cracking on the Internet as an advertising buying online gains popularity with consumers. Car buying, selling and leasing is one of the fastest growing markets.
JD Power and Associates said 55 percent of Americans buy cars this year is the use of Internet at some point in the process. This number is expected that 80 per cent of 2003.
The company expects that the purchases of vehicles via the Internet are a total of over $ 40 billion (U.S. $) this year, against 13.5 billion in 1999.
“More and more car dealers are consumer information on the Internet,” said Jodie Bernstein, director of the Federal Trade Commission’s Bureau of Consumer Protection. Internet advertising can be very useful for consumers, allowing them to compare the shop numerous offers, without flee the house. But conditions are not misleading, and charges must be clearly exposed. “
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